Connect With UsForm CRS
For Advisors

Two ways to work
with 12 Stones.

Whether you want to serve clients alongside our team or build a practice of your own — we work with select advisors who share our commitment to strategic, integrated financial planning.

Path One

Partner With Us

Serve your clients alongside our team. Access our planning infrastructure, investment platform, and strategic advisory framework to deliver CFO-level oversight — while you remain the relationship lead.

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Path Two

Build a Practice

We coach advisors on the five disciplines that compound: business management, teaming, self-development, industry knowledge, and marketing & sales. Whether you're starting from scratch or scaling what you have.

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Partner With Us

Your clients. Our infrastructure.

You know your clients best. We bring the planning architecture, investment platform, and specialist team to help you deliver at the highest level.

Planning Infrastructure

Access our comprehensive financial planning framework — cashflow architecture, tax coordination, estate integration — to deliver CFO-level oversight to your clients.

Investment Platform

Leverage our institutional investment management platform with additive, fairly-priced strategies that complement your planning work.

Collaborative Team

Work alongside our advisors, CPAs, attorneys, and specialists. Your client gets a full team — you stay the relationship lead.

Shared Values

We partner with advisors who believe in integrated planning over product distribution. If you lead with strategy, we'll amplify your impact.

How the partnership works

01

Introduce Yourself

Tell us about your practice and the clients you serve. We'll have a conversation to see if there's alignment.

02

Explore the Fit

We'll walk through our planning framework, investment platform, and how we collaborate with partner advisors.

03

Serve Together

Once aligned, you bring the relationship — we bring the infrastructure. Your client gets a full team.

Build a Practice

Five disciplines that compound.

We've built the model you're trying to create. Our coaching covers the five areas that separate advisors who survive from advisors who scale.

Business Management

Build the operational backbone of a scalable practice — systems, processes, workflows, and infrastructure that let you focus on clients instead of chaos.

Practice operations & workflow design
Client onboarding systematization
Service tier architecture
Revenue model optimization

Teaming & Collaboration

Great practices aren't solo acts. Learn to build, lead, and develop a team that multiplies your capacity without diluting your standards.

Team role definition & delegation
Hiring and talent development
Meeting cadence & communication
Culture building at scale

Self-Development & Leadership

The ceiling of your practice is the ceiling of your growth. We coach on the personal disciplines that separate good advisors from great ones.

Time management & prioritization
Executive presence & confidence
Decision-making frameworks
Resilience & long-game thinking

Industry Knowledge

Stay ahead of the curve on planning strategies, regulatory changes, product evolution, and market positioning that matter to sophisticated clients.

Advanced planning strategies
Regulatory & compliance awareness
Market & product intelligence
Competitive landscape analysis

Marketing & Sales

Attract the right clients with the right message. We coach on positioning, narrative, prospecting, and closing — without the sleazy sales tactics.

Value proposition & positioning
Content & thought leadership
Referral & COI strategy
Discovery meeting framework

This coaching is for advisors who:

Want to serve executives, founders, and families — not just manage portfolios

Believe in fee-based planning with investment management as an additive, fairly priced layer

Are ready to build a practice around strategic advisory, not product distribution

Want a mentor who has built the model they're trying to create

Are willing to put in the work on themselves, not just their book of business