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Lex

Co-Founder & Strategic Growth Officer

Client SuccessStrategic PartnershipsAdvisor DevelopmentFirm Resource Management

Lex leads client success, firm resource development, advisor readiness, and strategic partner alignment at 12 Stones Capital Partners. She is the connective tissue between the firm's growth vision and its day-to-day execution.

In a firm built around integrated financial planning, the client experience can't be an afterthought. Lex ensures that every client relationship is supported by the right resources, every advisor is prepared to deliver at the highest level, and every strategic partnership strengthens the firm's ability to serve.

Her focus on advisor readiness means that every member of the 12 Stones team — from financial advisors to planning analysts — is equipped with the frameworks, tools, and training to deliver the CFO-level oversight that clients expect. She also manages the firm's strategic partnerships, ensuring that the CPAs, attorneys, insurance professionals, and other specialists in the 12 Stones network are aligned with the firm's standards and philosophy.

Lex's approach to growth is deliberate. 12 Stones doesn't scale by adding clients — it scales by deepening the quality of every relationship and ensuring the infrastructure supports that depth. Every new resource, every new partnership, every new capability is evaluated against one question: does this make us better for the clients we already serve?

"Growth isn't about adding clients — it's about deepening the quality of every relationship and ensuring the infrastructure supports that depth."

Areas of Focus

Client success and relationship management

Advisor readiness and professional development

Strategic partner alignment and network management

Firm resource development and capability building

Client onboarding and experience design

Growth strategy and market positioning

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